The Major Activities Board (MAB) is a recognized student organization (RSO) that brings concerts and other entertainment events to the University of Chicago campus. Members of the organization choose and book the acts, produce the events, create publicity materials, and manage all other aspects of the show. MAB typically holds three events per year including a concert in the fall, a comedy show in the winter, and a music festival in the spring known as "Summer Breeze."
The student organization has been bringing high-quality acts to the University of Chicago for over 25 years. Past performers include U2, The Ramones, Run-DMC, the Red Hot Chili Peppers, Beck, Eminem, among many others. MAB depends strongly on student input and strives to bring diverse acts that have a wide appeal among the student body, offering affordable and intimate events for the campus population.
Finally, the Major Activities Board (MAB) is broken down into eight positions including Chairperson, Treasurer, Talent Buying, Marketing, Volunteer Coordinator, Hospitality, Sponsorship, and Technical Director roles. Full descriptions of each position appear below.
MABfs two talent buyers work with the board and a middle agent to bring the best possible talent (within our budget) for scheduled dates that MAB has reserved. The middle agent provides MAB with a list of possible artists, their schedules, and price ranges. The Board then establishes how much it can afford to pay each artist, which artists will fit best into what schedule, and what the general campus feelings are about the artist.
Next, the bidding process begins. This requires constant contact between the middle agent and our talent buyers because the schedule of an artist can change in merely a few hours. Our middle agent is often able to get University bookings, even when we are severely under- paying the artist (compared to what they get at other venues). This is because the artists' agents are able to consider it a private function for a non-profit organization and therefore price it differently since we do not publish our numbers.
The Chairperson is responsible for coordinating the rest of the board. The Chair sets the agenda for meetings and facilitates discussion at them. S/He represents MAB at University budget allocation meetings and is generally the liaison between the organization and the University community. The Chair is normally elected from within the organization. ↑
The Treasurer is responsible for keeping the board up-to-date on its financial standings. S/He maintains MAB's budget and other fiscal reports, and is often called upon for advice prior to bidding on talent. The Treasurer is responsible for organizing ticket sales and channeling all expense requests and payments to the appropriate parties.↑
The Talent Buyers are responsible for communicating with MAB's agent and reporting to the board the availability and prices of acts under consideration. They are responsible for bidding and acquiring contracts, and serve most generally as liaisons between the entertainers' management and the board. They are also responsible for sharing campus polling information to best narrow down acts. The Talent Buyers are normally elected from within the organization.↑
The Marketing team is responsible for brainstorming, designing, and producing advertising plans for shows and promotional events. Everything from posters to giveaways to press releases falls under their jurisdiction. They work closely with the board to determine angles and objectives in order to enhance the MAB 'brand' on campus. The Webmaster is part of this team and manages the website as an informational, promotional and interactive marketing tool for MAB.↑
The Volunteer Coordinator is responsible for recruiting volunteers for shows, especially for Summer Breeze. S/He runs MAB's volunteer listhost and coordinates and manages all volunteers day-of-show.↑
The Hospitality team is responsible for maintaining dressing rooms and coordinating meals and other artist requests day-of-show and for other MAB events. Generally, they tend to the artists day-of-show and assist with all other facets of production and marketing.↑
The Sponsorship representatives seek out potential sponsors, approach them for cash donations, subsidies, or free merchandise/food, and contract them upon approval. The efforts of the Sponsorship reps should be directed towards fostering long-lasting relationships between MAB and sponsors, such that the financial flexibility that sponsorship affords can be counted on regularly.↑
The Technical Director is responsible for the smooth technical-running of all events. From ordering equipment to coordinating volunteers and the board in their set-up, the Technical Director is MAB's adviser on all things behind-the-scene. S/He is the liaison between the board and the entertainer's touring staff or other sound/light teams. Relevant experience is required for this position. ↑